Under the DPDPA, companies must establish a legal basis for processing personal data. The law mandates that businesses choose between obtaining consent or relying on legitimate use as the foundation for their activities. This legal basis must be established before any outreach—whether it’s a phone call, email, or other forms of contact with the data principal.

Understanding Consent Under the Digital Personal Data Protection Act (DPDP)

When it comes to consent under the Digital Personal Data Protection Act (DPDP), it’s critical to obtain the data principal’s explicit, freely given, informed, and unambiguous agreement for data processing. This consent must be clear, specific, and aligned with the intended purpose of the data usage.

Challenges in Implementing Consent and Ensuring Compliance

The real challenge lies in effectively implementing consent mechanisms. How will your communication strategies adapt to ensure DPDP compliance? How can you engage with clients and prospects within this new regulatory framework? What steps should you take if a data principal exercises their right to erasure under the DPDP Act?

Navigating the DPDP Act: Expert Guidance for Compliance

Navigating the intricacies and nuances of the DPDP Act can be complex. Our expert team is here to help you achieve compliance, avoid penalties, and build lasting trust with your customers by ensuring your business operations remain in line with the latest data protection regulations.