Your go-to hub for Expert Insights,
Publications, and Resources on
data privacy and compliance

Google, the giant tech company, has agreed to pay a huge sum of $5 billion to settle a lawsuit. This legal battle was about Google tracking users even when they were in ‘incognito mode’. Incognito mode is supposed to be a private way for people to browse the internet without their activities being saved. However, the lawsuit claimed that Google was still keeping track of what people did online, which was not what users expected when they chose this private browsing option.

The 2020 class-action lawsuit accused Google of misleading users into thinking their internet activity wasn’t tracked in incognito mode. However, the suit alleged that Google’s Analytics and Ad Manager services, among others, still gathered details on website visits and activities even when users opted for private browsing in Chrome’s incognito mode. This practice allegedly violated federal wiretapping laws and other privacy statutes.

Plaintiffs argued Google collected vast amounts of information from users who believed they were protecting their privacy. Google’s commitment to user privacy will be closely watched as the case progresses. The outcome may shape the future of online privacy standards for years to come.

Impact on the Tech Industry

The settlement has sent ripples through the tech industry. It could set a precedent for other tech companies, prompting them to review and possibly change their own data collection practices. It’s a reminder that user privacy is a serious concern and can lead to significant legal action if mishandled. Other companies are now on high alert, knowing they could face similar legal challenges. They’re reviewing their own privacy policies and practices to ensure they don’t mislead users about data collection.

This case highlights the importance of transparency in how companies handle user data. It’s a wake-up call for the industry to prioritize user privacy and to be clear about what ‘private browsing’ really means. As a result, we may see more straightforward privacy settings and terms of service from other tech giants.

This case underscores the need for ongoing vigilance by users and regulators alike to protect privacy in the digital age. It also highlights the evolving nature of internet privacy laws and the need for companies to stay ahead of legal and ethical obligations regarding user data.

Wrapping Up

In the end, Google decided to settle the lawsuit instead of continuing to fight in court. This means they agreed to pay the money without admitting they did anything wrong. The settlement is a big deal because it shows that companies like Google can be held accountable for how they handle our personal information. It also reminds us to be careful and understand the privacy settings of the services we use online.

The settlement still requires a federal judge’s approval. The terms are not yet public, but the original claim sought $5 billion for users. The plaintiffs’ lawyers expect to finalize the agreement by February 24. Google has not commented on the settlement yet.

Looking for expert advice from top consultants?

Whether you need guidance on legal compliance consulting or tool-based technical solutions, DPDP Consultants can help you with the best professional services in the industry. Get tailored insights and practical solutions to help you succeed.

For News updates, expert insights, and practical tips on DPDP compliance and personal data security please subscribe to our newsletter Privacy Talks.